Influencer Marketing Evolution
Influencer marketing is still a powerful tool, but it is evolving. In 2024, brands will need to be more selective influencers they work with and will need to develop more creative and authentic influencer marketing campaigns.
Augmented Reality (AR) Experiences
AR is becoming more accessible and affordable, and brands are starting to use it to create immersive and engaging marketing experiences. AR can be used to allow customers to try on products virtually, see how products would look in their homes, and experience other interactive content.
Video content is on the rise and helping businesses drive sales
Video content is an effective way to improve the presentation of products and services on websites and apps. Businesses can use video to showcase their products and services in a more engaging and informative way, which can lead to increased sales.
Social Media Marketing
With more people using social media than ever before, businesses can reach a wide audience and build relationships with potential customers. There are a number of social media platforms that businesses can use to market their products and services, including Facebook, Instagram, Tiktok, X Twitter,Snapchat and LinkedIn.
The best social media platforms for businesses will vary depending on their industry and target audience. For example, a B2B business might focus on LinkedIn, while a B2C business might focus on Facebook or Instagram.
